Articles

Carole-Ann Penney, Founder Carole-Ann Penney, Founder

Mission-Driven Work is Not Martyrdom

When I was a nonprofit leader, I sat square in the middle of an organization that was fiercely mission-driven and had high standards and ambitions. Even though we weren't in the type of work where there were emergencies, everyday certainly felt like one.

Like so many nonprofits, we were understaffed and under-resourced. We were stretched thin and determined to serve beyond our capacity.

It was a marathon, but we were sprinting the whole way.

For me, it's taken time (3 years and counting) to rewire myself from the nonprofit martyrdom approach.

Here are some ways to rethink your work —and to step into a leadership style that’s both authentic and sustainable for you.

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Career, Leadership Carole-Ann Penney, Founder Career, Leadership Carole-Ann Penney, Founder

The Age of Purpose

We are living in a time when careers aren't just work—they are an opportunity for self-expression.

We want more from our jobs than a steady paycheck and stability; we're looking for meaning, an opportunity to make a difference.

This might sound like the type of statement that would make the higher ups start rolling their eyes and lament about those darn high-maintenance millennials. But I believe that it's not just a millennial trait. Our larger American work culture is changing, and the age of purpose is a part of that shift...

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Carole-Ann Penney, Founder Carole-Ann Penney, Founder

Career Unknowns: Do The Next Right Thing

One of my core values is connection, and I can't seem to turn it off—even when I’m listening to the soundtrack of Frozen II with my five year old daughter, I can find connections and extract wisdom on how we navigate our career paths.

In the sequel's storyline, Anna finds herself alone and unsure, trying to stumble her way forward through the darkness and the unknown. Then she remembers the advice given to her by Grand Pabbie (the troll): Do the next right thing.

It's wise guidance that resonates with where many of us are right now: unable to make a plan and stick to it, due to forces beyond our control.

I wrote a piece about what 'doing the next right thing' means to someone in the middle of navigating their career path in the article below.

The problem is, no one teaches us how to figure out what the “right” thing is for us.

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Carole-Ann Penney, Founder Carole-Ann Penney, Founder

Three Barriers to Presenting Yourself Professionally.

It's daunting to sum up who you are as a professional for others—whether that's in a LinkedIn profile, a resume and cover letter, or a networking conversation. Here are the top reasons why:

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Carole-Ann Penney, Founder Carole-Ann Penney, Founder

A Simpler, Deeper Way of Approaching Goal-Setting.

When I was going through my coaching certification program, I learned a new approach to goal-setting that completely blew my mind.

My trainer Stephanie asked for a volunteer to share one of their current goals, and my classmate Sal piped up:

"I want to get my business up and running and have eight clients by the end of the year."

"That's great," Stephanie said, "but that's not a goal."

We all looked at each other, confused. Sounded like a goal to us!

"How will you feel when your business is up and running?" she asked.

"Proud," said Sal. "I'll feel aligned, like I'm using my skills to help others."

"That's the goal," Stephanie explained. "The goal is to feel proud and aligned. Launching your business and getting eight clients is the action you take to get to those feelings."

Boom! My approach to goal-setting and how I teach it to others was forever shifted.

The ultimate feeling you want to cultivate in your life: That’s the goal. Resolutions are just the actions you take to experience that feeling.

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Career Carole-Ann Penney, Founder Career Carole-Ann Penney, Founder

What's in Your Recipe Box?

I'm a gal that loves a good meeting. Wait, I'll say that again: I love a good meeting. There is an art to setting up and facilitating an effective meeting—and it's one of those opportunities to step up as a leader, whether that status is embedded in your title or not. When you facilitate a meeting that respects others' time and leads to productive forward movement, people take notice.

I have a recipe box on my desk that is filled with recipes for a good meeting.

Rather than ingredients for a soup, the cards detail ways of facilitating individual and community reflection, checking in on the status of a collaborative project, and building trust and a shared knowledge base in teams…

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Career Carole-Ann Penney, Founder Career Carole-Ann Penney, Founder

What Graduates (& Grownups) Don't Know About Their Skills

I'm headed to two graduations this weekend, and that sea of caps and gowns makes me think back to my own transition from those "time-honored walls" into the real world. 

Here's a snapshot of baby Carole Ann, with my mom adjusting my silly hat and glasses; I was SO ready to close the "good student" chapter of my life and take the world by storm. But there was a hitch: I graduated with a liberal arts degree and absolutely no understanding of how to frame my skill set. (Can I get an amen?)

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Career Carole-Ann Penney, Founder Career Carole-Ann Penney, Founder

Building Your Inventory of Belonging

I'm thinking this week about David Whyte's Crossing the Unknown Sea: Work as a Pilgrimage of Identity, which I read years ago but continues to stay with me as one of my favorite books about career paths. Whyte is a poet who applies poetry to corporate life; he's even sometimes known as the Corporate Poet (you guys, there's truly a job out there for each of us). 

In his book, he examines the meaning of Rainer Maria Rilke's poem, The Swan, translated by Robert Bly, as it applies to our work identities. Swans lumber awkwardly on land, but as soon as they lower themselves into the water, they become an image of grace and belonging.

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Career Carole-Ann Penney, Founder Career Carole-Ann Penney, Founder

Connect the Dots of Your Custom Career Path

Single-track careers are a thing of the past. In the modern job economy, we want our work to be an expression of who we are and our purpose in the world. And since we contain multitudes, there is no single job that will allow us to fully express ourselves.

In today's career landscape, this is the safer path—rather than putting all of your eggs in one basket (a single role or industry), you're highly adaptable with a variety of skills to draw upon professionally...

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Career Carole-Ann Penney, Founder Career Carole-Ann Penney, Founder

To Find Your Career Sweet Spot, Ask: What Can't You Help But Do?

A few weekends ago, I facilitated a staff retreat for a team of scientists and engineers from an innovative medical device startup. As we got to know each other over dinner, the CEO asked me: "So Carole Ann, how did you come to coaching?"

The answer is simple: It all started with a red chair.

Read more about how asking yourself "Where are the red chairs in my life?" is the key to finding your sweet spot and discovering your "thing."

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Career Carole-Ann Penney, Founder Career Carole-Ann Penney, Founder

Three Questions to Frame Your Purpose-Driven Job Search

One of my clients, Kelly, is on the hunt for her next position. She’s looking to pivot into something new—diving into policy in the public sector—after several years in corporate finance and operations.

Here’s the challenge: looking through job postings is like trying to drink water out of a firehose.

Culling through Indeed, sorting out job alerts, and finding the right opportunities has left Kelly feeling drained, especially on top of the full-time job that she is so ready to move on from. She’s having trouble staying motivated and positive as she looks to the future.

When embarking on a job search, we usually start with two obvious questions:

  • What is the title of the role I want to step into?

  • What industry do I want to work in?

We use the answers to these questions to create the framework of the search. For Kelly, that’s becoming a Policy Analyst in state government.

But here’s a different approach to a job search—one that goes far deeper than the job title and industry to bring a more purposeful lens to your search.

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Carole-Ann Penney, Founder Carole-Ann Penney, Founder

2020 Annual Report

This year of change didn't stop me from taking stock of what's sticking with me—some things that happened in spite of the pandemic and some opportunities that came about (or had to shift) because of it. Here they are in my Annual Report for 2020.

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Leadership Carole-Ann Penney, Founder Leadership Carole-Ann Penney, Founder

Four Steps to ‘Managing Up’ that Will Make Your Job Easier and Your Work More Impactful

When you develop your ability to “manage up,” you become a strategic leader—no matter your job title or where you sit in an organization.

Here’s the problem: most people have a vague understanding of what it means and why it's important.

When you manage up, you lead through influence—to impact decisions made by those with formal authority.

And in the future—when you have a position with formal authority—you won't be someone who just tells people what to do, you'll be someone that people want to follow.

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Carole-Ann Penney, Founder Carole-Ann Penney, Founder

The #1 Cover Letter Feedback I Give Every Week.

A compelling cover letter doesn't start with you—it starts with them.

There are two stories about why you're applying for the job. The first story starts with you—it's your internal story.

The second story starts with them—it's the external story.

To be sure, it's important to be clear on both of these stories as you pursue a position. And they're not drastically divergent—they both stem from the same place. Both stories say the same thing, but they say it differently. The first story is about persuading yourself that this is a good move. The second story is about persuading them.

Read more to see these two stories in action and learn a subtle change in approach that will make all the difference.

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Carole-Ann Penney, Founder Carole-Ann Penney, Founder

A Guide to Pivoting Careers—Without Starting Over.

Last weekend, I talked with a new client who has worked at the same company for 22 years. She told me that she feels like she’s been climbing up a mountain, and her boots are getting heavier and heavier. She hasn't felt a sense of purpose or connection to her work in a long time. And it’s exhausting.

She wanted to know: How do I start over after investing so much in my current path?

I’ve talked with so many people who, like her, visualize their work as a mountain. They chose their field and steadily scaled upward over the years. What happens, then, when you suddenly look around and think, “Oh no! I’m on the wrong mountain!”—or when your industry shifts the terrain shifts beneath your feet?

It’s daunting to think about starting all the way at the bottom again—going back to school to earn a new degree or seeking out an entry level job. It often comes with sinking regret that we’ve wasted our time or resources on a path that wasn’t the right one after all.

We need to throw out this mountain metaphor all together. Not only is it an image that keeps us trapped, it’s not true to how the world works now.

Pivoting is not making a mistake. It’s not starting over. It’s a normal part of career development.

Here are four ways to pivot into a new career path—without starting over.

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Career, Leadership Carole-Ann Penney, Founder Career, Leadership Carole-Ann Penney, Founder

Client Spotlight: Alex Lehning

Like so many leaders this year, Alex has been through the wringer. He’s the director of a small museum in northern Vermont, and even before the COVID crisis led to the closures of cultural heritage organizations, he was charged with inspiring a small team to do more with less.

When he joined a Leadership Lab session back in March, he shared some of the challenges he was facing, as well as how pandemic added layer upon layer of complexity and urgency to an already stretched role. Through his little Zoom box on the screen, I could see the heaviness of this charge weighing on his shoulders.

In that session, Alex realized: “I was ignoring the classic signs of burnout. I knew that my exhaustion ran deeper than simply shifting my schedule or delegating a project. I needed to look at my own priorities, to set new boundaries, and to redefine my purpose in order to serve my career and my community.”

As mission-driven leaders, we are taught to be martyrs to the mission—to put ourselves last, to give and give and give. But what happens when you give everything you have to the cause? You are all used up.

If we shift how we relate to our work, we can show up with energy that naturally refuels itself. We can cultivate sustainable leadership practices.

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